Discover our Brand
It is the echo of classrooms, the thrill in the stands, the friendships forged and the early morning study sessions.
About
It is not just fabric. It is not just a university logo.
We are Authentic, and we exist for you For the student walking across campus today, full of dreams For the graduate who carries the pride and nostalgia of those formative years For every individual who feels an unbreakable bond with their alma mater
We believe your story deserves to be told. Your pride deserves to be seen That is why we go beyond making university apparel We create bridges to your past, emblems of your present and symbols of your future We transform conventional design into vibrant, innovative and meaningful pieces Every color, every texture, every detail is crafted for you to feel represented, to express who you are and where you come from, with a quality that lasts as long as your memories
We break away from the ordinary because your university experience was anything but We fuse boundless creativity with deep respect for the traditions and spirit of every institution
Wear Your Legacy
Our Pilars
⚡ AUTHENTICITY
For Authentic, authenticity is the core of genuine self-expression. It means designing original pieces that allow every student and graduate to reflect their unique and personal connection to their university and their story. It is about staying true to oneself, to the institution’s rich legacy and to our values of transparency and originality in every creation.
🚀 INNOVATION
Innovation at Authentic is our promise to constantly challenge what is predictable in university apparel. It comes to life through fresh designs, vibrant colors, creative perspectives and an ongoing quest to find new ways of expressing university pride. We transform the conventional into something extraordinary and desirable.
🏛️ LEGACY
“Wear Your Legacy” is more than a tagline. It is our essence. For Authentic, legacy represents the rich history, traditions and lasting impact of each university, as well as the personal stories of its community. We create garments that allow individuals to proudly carry this shared and personal heritage, connecting generations.
💥 DISRUPTION
Disruption at Authentic is our purposeful rebellion against monotony. It means actively shaking up the status quo of university design by introducing bold and fresh proposals that change the perception of what institutional apparel can be. It is an invitation to express oneself with more style and personality, breaking molds but not traditions.
🧵 QUALITY
For Authentic, quality is a non-negotiable commitment to excellence. It is reflected in premium materials, meticulous craftsmanship, an impeccable fit that prioritizes comfort and style, and durability that honors the emotional and physical investment in every garment. It is the tangible foundation of our promise of design and authenticity.
🏟️ UNIVERSITY SPIRIT
University spirit is the vibrant energy, contagious pride, deep sense of community and emotional connection that ties people to their alma mater. Authentic seeks to capture, celebrate and amplify this essence in every design, turning garments into emblems of passion, shared experiences and unbreakable bonds.